3D video mapping is a relatively new technology and form of media compared to other technologies that we utilize in our industry. What started off as away to bring backgrounds of concerts and events into the production now seems to be mainstream for the entire world to enjoy and large corporations to take advantage of.
On Monday, November 28th, Nokia took advantage our 3D projection mapping technology with the launch of the Lumina 800 Windows phone in London. Nokia worked with deadmau5 to bring an amazing lighting show and 3D projection to the side Millbank Tower in downtown London.
Millbank was plunged into darkness with the iconic tower acting as the canvas for a never-before-seen spectacular. Each of the 120 metre high building’s 800 windows were covered with vinyl as 16 powerful projectors, stationed 300 metres away on the other side of the river, beamed 3D images onto the structure. Huge butterflies flew across the London skyline and the tower was twisted, pulsated and even fell down. Billed as the “future of live events” the spectacular show was accompanied by music from super producer deadmau5, who created exclusive remixes for the performance – adding the 4th dimension.
This isn't this first or last time we will see our 3D projection mapping used in advertising products or companies. It just shows that as an industry, we do some pretty cool stuff. So cool, we are opening up new markets.
Here is a video of deadmau5 and the launch of the Lumina 800 on side of Millbank Tower.